Katherine DevineStart-ups and secondary research; a mis(sed)understandingAfter you have identified a problem worth solving (that’s right, after you have confirmed problem / solution fit through a series of…Jan 12, 2021Jan 12, 2021
Katherine DevineWhy marketing disappointsToo often dollars spent on marketing disappoint. The solution is to own the marketing strategy and build it with real voice of customer…Oct 6, 2019Oct 6, 2019
