Jan 12, 2021Start-ups and secondary research; a mis(sed)understandingAfter you have identified a problem worth solving (that’s right, after you have confirmed problem / solution fit through a series of validated learning cycles), you need to extrapolate the market potential of your idea by using secondary research. …Data6 min read
Oct 6, 2019Why marketing disappointsToo often dollars spent on marketing disappoint. The solution is to own the marketing strategy and build it with real voice of customer (VoC) insight. The role and timing of marketing is not well understood by start-up companies. Sometimes companies think marketing is another name for market research (which it…Startup5 min read
