Katherine DevineStart-ups and secondary research; a mis(sed)understandingAfter you have identified a problem worth solving (that’s right, after you have confirmed problem / solution fit through a series of…6 min read·Jan 12, 2021----
Katherine DevineWhy marketing disappointsToo often dollars spent on marketing disappoint. The solution is to own the marketing strategy and build it with real voice of customer…5 min read·Oct 6, 2019----