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Katherine Devine
Katherine Devine

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Jan 12, 2021

Start-ups and secondary research; a mis(sed)understanding

After you have identified a problem worth solving (that’s right, after you have confirmed problem / solution fit through a series of validated learning cycles), you need to extrapolate the market potential of your idea by using secondary research. …

Data

6 min read

Start-ups and secondary research; a mis(sed)understanding
Start-ups and secondary research; a mis(sed)understanding
Data

6 min read


Oct 6, 2019

Why marketing disappoints

Too often dollars spent on marketing disappoint. The solution is to own the marketing strategy and build it with real voice of customer (VoC) insight. The role and timing of marketing is not well understood by start-up companies. Sometimes companies think marketing is another name for market research (which it…

Startup

5 min read

Why marketing disappoints
Why marketing disappoints
Startup

5 min read

Katherine Devine

Katherine Devine

Entrepreneur, Leanstack mentor, new product development professional and market research analyst who builds products and services that someone wants to buy.

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